Wow, this is a nice way to bring another generation to cycling.
http://m.nctimes.com/mobile-touch/?disableTNStatsTracker=1#article_2d4e6a30-f2ed-59ae-93c1-99a401412dd0.html
Reminds me of how my neighborhood got to school. We would either be riding or walking and by the time we got to school, we picked up a whole bunch of friends and we arrived at school in a big group. Also introduced me to my first crashes by touching wheels with riding buddies!